Are you a creative wordsmith passionate about storytelling and crafting compelling narratives? Join our team as a Content Marketer and play a crucial role in shaping our brand's voice and messaging. We're seeking a dedicated individual with a flair for creating engaging content across various platforms to captivate audiences and drive brand growth.
About the job
As a Digital Content Marketer, your mission will be to attract new prospects by creating, maintaining, and optimizing marketing strategies across various channels. From writing SEO content to conceptualizing and editing radio commercials – Bierens Lab’s marketers do it all!
Our approach is data-driven and highly iterative. You love working on creating and improving content through keyword research, position tracking, competition analysis, and the use of heatmaps and data analytics. Your main responsibilities include:
Producing or improving SEO content: conquering and defending top positions in Google
Managing our social media channels
Proposing and setting up CRO experiments and A/B tests
Analysing data from GA4, Semrush, Google Search Console, and heatmaps
Continuously looking for new marketing angles
Overseeing our marketing automation content
Event planning for both physical and online seminars
What’s in a week?
Monday: You start off by catching up with your colleagues over a cup of coffee or tea. We have a kick-off meeting at 10, during which we’ll discuss what everyone will be working on that week.
Tuesday: You’ll be looking into the latest data from Google Search Console, Google Analytics (GA4) and Semrush to check our performance and determine where we still have room to improve.
Wednesday: Once you know where our opportunities lie, it’s time to turn that knowledge into amazing content. Your content reflects the keyword research, competitor analyses and other prep work you’ve done to hit your target: conquering the #1 spot in Google.
Thursday: Today, you’ll be working on various projects. You’ll spend your morning working on the latest concept of our eBook. After lunch, you’re overseeing a webinar hosted by two of our lawyers in our very own Bierens Studio.
Friday: Friday’s the perfect day for brainstorm sessions about up-and-coming marketing channels, attending a certificate ceremony with our developers or finishing other tasks that still need doing. At 4 p.m., the team meets to close off the week.
What do you bring?
We expect you to bring the following qualities:
Planning and organizing skills
The mindset of a real team player
A result-driven and customer-oriented approach
At least 1-3 years of relevant working experience
University (of Applied Sciences) level
Creativity in applying new media forms and insights
Excellent command of English in written and oral communication
Who are we?
We are an international organization with two core activities: debt collection and legal services. For this we employ more than 100 specialists, including more than 30 (inter)national lawyers and jurists, divided over three branches: Bierens Group, Bierens Law and of course Bierens Lab. We focus mainly on the (inter)national B2B market and serve a large clientele that ranges from SMEs to renowned multinationals.
At Bierens we strive for excellence in our services, in which the core values of a true family business are central. This culture makes our organization non-hierarchical and fosters an environment where integrity, fairness and a will to win take center stage.
At Bierens Lab, you’ll work with an in-house team of talented specialists (UX, SEO, SEA, CRO) as well as with developers and big data analysts. Prior experience in any of these fields is a plus, but do not hesitate to tell us about any other unique skills or qualities you possess. We want to bring out the best in every employee and we do this by constantly looking for new ways to match the qualities, skills, and interests of our employees to our operations.
Why Bierens? Discover the reasons to be part of our Bierens Family:
🌐 International Dynamics: Join a dynamic, international organization where teamwork is paramount. Work with enthusiastic colleagues in an informal team. Look here to get acquainted with them in advance;
📈 Growth and Development: Get the freedom and opportunities to grow both professionally and personally. Bierens is a place where your development is key.
💼 Market-based Salary and Benefits: Enjoy a market-based salary and attractive benefits that match your ambitions.
🗓️ Flexible Work Opportunities: Experience the flexibility of working on days that work best for you.
🎉 Companionship and Responsibility: Discover the perfect blend of companionship, self-determination and responsibility in a stimulating work environment.
🎊 Fun Activities: Participate in fun activities such as movie nights, monthly get-togethers, staff lunches, sporting events, visits to the Efteling, and much more!
🚤 Beer Boat Adventures: Cruise regularly through the canals of Amsterdam on our very own Bierens boat.
🏋️♂️ Active Breaks: Entertain yourself during breaks with activities such as cross-fitting, volleyball, table tennis, gaming or even cookie baking.
🍏 Healthy Living: Stay fit with our weekly fruit package, interspersed with delicious cake, and take advantage of the extra exercise provided by the many stairs you can brave.
Working at Bierens is more than just a job; it's an adventurous journey full of growth, camaraderie and opportunity. Join our team and discover why Bierens is the ideal place to shape your career!
Do you have any questions or want more information?
Then contact Sanne van de Louw (HR Advisor) at +31 (0) 413 31 17 77.
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